Client Description:
Omnia Fitness is an exclusive, 2200 square foot facility in midtown Manhattan providing treatment, recovery, and wellness through cutting edge, industry-forward modalities, physical therapy, and corrective exercise training. Our mission is to provide better recovery with the best technologies for the greatest experience in life, work, and play.
The logo concept development started with a clean, modernist form. It is inspired by movement. I used the typographical representation of what I felt was a modern, trendy, yet relaxing place. It seemed that this corresponds pretty well with the services offered by the brand.
The website's direction was sophisticated and elegant. The brand offers high–end, luxurious services with the highest level of aesthetics. I wanted the website to represent this.
